Tag Archives copywriting

How to start writing your copy?

By Posted on 6 min read 102 views
Something happens to people when they have to write sales copy—be it a proposal, a letter, a brochure or a website. They get so wrapped up in the process of writing that they forget to articulate their message clearly—to themselves or their reader. The copy is long. The copy is wordy. The copy is BORING. […]

Share

By

The most crucial copywriting mistake to avoid

By Posted on 2 min read 89 views
If you were to learn one thing about copywriting, it’s about understanding your reader. Not your product. Not your company. Not your current special offer or promotion. Something I learned very early in my career as a copywriter was that the only person who counts is the reader. It doesn’t matter what you think. It […]

Share

By

3 truths about copywriting

By Posted on 2 min read 204 views
Copywriting is about selling There are lots of people out there who need to write sales copy but who aren’t equipped or trained to do it well. They are doing it badly because they have never been shown how to do it properly. Yes, people are taught to write at school (sometimes even quite well). […]

Share

By