Tag Archives b2b copywriting

Writing copies for B2B audience

By Posted on 2 min read 53 views
Here’s a powerful four-stage approach to the business of selling to business people. First—we’re writing to sell to people at work Whatever else we know about our reader, we know this: they’re busy. (Not time-poor, incidentally—I’m a fan of plain English.) That means one thing. We have to be relevant, not brief. An executive won’t […]

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