SEO Content Marketing Trends are like “waves” …
SEO content marketing trends come and go―and that’s how it is. The only thing we, marketers, copywriters or influencers, can do is “get in on the incoming wave as soon as possible”.
This is a summary of the post by Express Writers detailing the 5 SEO content marketing strategy trends for 2020.
- Epic niche content as per Google E-A-T standards.
- Voice-search SEO keyword optimization
- Long tail keywords with search intent.
- Richer SEO imagery inside content
- Interactive content
Here they are in detail.
Google E-A-T focused epic niche content. Every piece of content that you produce needs to be high quality reeking of AUTHORITY and EXPERTISE. Nobody knows how Google search engine evaluators rate a piece of content but write content that is valuable, informational and engaging.
And always remember to be consistent in your SEO web content marketing strategy. 5x a week, once a week or 2x per month―choose the content production schedule that suits you and stick to it.
Voice-search SEO keyword content optimization. According to the Smart Audio Report from NPR and Edison Research, 16% of Americans owned a smart speaker as of January 2018.
eMarketer expects around 36.6 percent of total US population will use voice search.
That means more natural-sounding and longer keyword queries that target Featured Snippets and People also Ask segments in Google search engine results pages.
More long-tail keyword phrases satisfying search intent. After introduction of the modern version of Rankbrain, search intent has become the buzzword in the SEO industry. The length of the content does not matter. The keyword density does not matter. Only search intent does.
Is your SEO content matching the user’s search intent?
Ensure that by going through the ranking pages on Google SERPs and once you are done with that, create a wholesome piece of content with LOTS of long-tail SEO keywords forming a cluster of the focus keyword.
SEO-optimized imagery inside content. No, stock photos won’t work anymore. You need to use relevant and engaging visual media within your content.
Does the image complement the words written around it? Would the image add value for the reader?
Your aim should be to make the image a “integral” part of content that is useful and interesting.
Using an SEO-ready image means:
- Including alt-tags to describe the images.
- Using keyword-rich filenames.
- Reducing the image size for faster loading.
Interactive content is about audience participation. Google recently introduced the rel=ugc tag to better understand the interactiveness of your website. Is your audience putting in their comments or adding their inputs in a question and answer forum? Google wants to know that.
Come to think of it, creating interactive content is another way of checking Google’s demand of “engaging” content. While videos are rather costly and time-consuming to produce, interactive infographics can serve your purpose well.
According to a 2017 study from Ion Interactive and Content Marketing Institute, 87% of marketers either “strongly agree” or “agree” that interactive content grabs readers’ attention better than static content.
If you look closely, you will see each point above focuses on the user or the reader and how to add value for him or her. SEO content marketing is just that. Writing a piece of VALUE for someone who is in need. That’s what search engines love.