Writing Tips

33 Magazines Paying $250+ To Freelance Writers

By Posted on 9 min read 23 views

The following is a list of magazines that pay writers $250 or even more for composing. Several of these magazines pay much less for some writing, but all of them pay a minimum of $250 for a minimum of some of the work they publish. All of them accept submissions or inquiries from freelance authors. Omitted from this checklist are magazines that mainly publish creative writing. The focus right here is on non-fiction, in a wide array of topics, including traveling, national politics, ideas, and also more.

Incomes Abroad is a month-to-month newsletter discovering opportunities to make all over the world. In their standards, editors state, “If you’ve obtained an income that moneys a life you love overseas, after that we wish to become aware of it … If you’ve obtained the inside track on the core of starting a business overseas, have hard-won sensible suggestions to share … contact us.” Payment depends on $400 for a function. To read more, review their author’s standards.

Guideposts is an inspiration-focused publications concerning “individuals who have actually acquired a goal, surmounted a challenges, or learned a helpful lesson via their faith.” They normally publish first-person narratives. They pay $250 or more for stories. For more information, review their entry guidelines.

Cracked is an American wit site. They are famous for their list-style feature articles. For a writer’s initial 4 approved articles, they pay $150 each. From the 5th post forward, they pay $250. To learn more, refer to this web page.

Unearth Women is a print and also digital feminist traveling publication. They are looking for “provocative, well-reported journalism in addition to personal traveling stories that link to larger problems or themes.” They pay $75 to $400 per write-up. To read more, read their writer’s standards.

World Politics Review gives “uncompromising information and also analysis on worldwide events.” They publish instructions of 900 to 1,100 words and feature articles of 3,000 to 4,000 words. For instructions, they pay a standard gratuity of $250, and for feature articles, they discuss the prices individually. For more information, review their contributor guidelines.

Folks is a daily online publication focused on publishing the tales of “remarkable individuals that refuse to be specified by their health and wellness concerns.” Editors try to find solid individual essays offering “an one-of-a-kind hook and a strong takeaway” that would certainly challenge viewers’ viewpoint about the problems of wellness conditions. Editors like to get inquiries. Editors buy unique publishing legal rights to released essays for an one-year period and also take into consideration just original entries. Settlement is $400. For more information, read the writers’ standards.

World Nomads offers traveling insurance coverage to independent travelers from over 150 countries. They are looking for individual stories concerning life-changing journeys and experiences. They want tales that drop under the groups of love, worry, exploration, link as well as change. They pay $0.50 per word for created stories and also $350 to $600 for picture essays. For details, go to this web page.
Filter is a not-for-profit publication devoted to “rational and also caring methods to drug use, medication policy, as well as human rights.” They look for pitches for feature-length articles, including op-eds, essays, interviews, and also investigatory records. According to one payment report, they paid $250 for a 2,000-word attribute. To get more information, describe this page.

Dilettante Army is an online journal devoted to art writing, aesthetic society, and feminism. It is released quarterly, as well as each issue has a motif. They release pieces of 2,000 to 3,000 words. They offer a gratuity of $200 to $400. To get more information, see this web page.

OC87 Recovery Diaries is an interactive web site which includes stories on psychological health and wellness recovery, empowerment as well as adjustment. They include stories that influence others and generate conversation and recognition. They provide a honorarium of $250 for approved posts. For more information, visit this web page.

Parabola is the publication released by The Culture for the Study of Myth as well as Custom, a non-profit organization. Each issue of Parabola concentrated on “among the ageless motifs of human existence.” The tag line for the magazine is “the Look for Definition.” They pay $150 to $400 for essays, 1,000 to 3,000 words. They additionally approve book reviews, retellings of standard tales, as well as poetry. To read more, as well as to submit, read their entry guidelines.

Pentimento is a literary magazine for the disability community. Inspired by Sun publication, they intend to release” an obtainable, well balanced magazine where incredibly well-written items can stand side-by-side with a voice that may not await The Paris Review, however nevertheless, requires to be heard. Where a piece regarding a promising future can rest alongside a glimpse into a bleaker reality.” They pay $250-$ 250 for entries. To learn more, review their entry guidelines.

Woman’s World is a publication for females of any ages which “provides heart-warming tales, in addition to pointers as well as information about weight reduction, fitness and also nourishment, and also relationships.” They pay $25 to $250 per story as well as $25 per recipe. To find out much more, visit this web page.

Your Work Place is a bimonthly Canadian publication including advanced details about patterns, administration, work/life equilibrium and various other comparable problems. Editors look for handy comprehensive write-ups written in an “uncorporate, fresh and edgy” voice. As editors specified in their standards, “Our content is important as well as not just filler, boosting and also not just idle reading.” Settlement is $150-$ 250 for short articles (500-650 words) as well as $375-$ 450 for features (up to 2,500 words). To learn more, check out the authors’ standards: https://yourworkplace.ca/wp-content/uploads/2017/07/Editorial-Guidelines.pdf

Sport Rocketry is the main journal of National Association of Rocketry. It is committed to the sport rocket hobby. They desire complete size feature articles that are accompanied by high quality photos or illustrations. They pay $350 per feature article. To learn more, refer to this web page.

The Artist’s Magazine releases lessons, interviews, and also conversations that associate with art, musicians, and imaginative processes. They accept general delivery questions for fascinating short articles that discuss art in an appealing, educated style. They pay $400 to $600 for functions. To read more, review their submission standards.

Ceramics Monthly is dedicated to studio porcelains as well as clay-based art. Writers rate to submit to any one of the publication’s many departments, which cover every little thing from studio brows through to craft ideas. They pay $0.10 per word, while Techno Documents as well as Luster write-ups are paid a level charge of $250. To get more information, read their submission standards.

The Avery Review is an electronic journal that is “devoted to thinking of publications, buildings, and also other architectural media.” It is a task of the Office of Publications at the Columbia College Graduate School of Design, Planning and also Preservation. They are seeking reviews and crucial essays about publications, buildings, and also various other building media. Their essays are usually 2,500 to 4,000 words long. They pay $400 for essays. To find out more, describe this page.

Elegant Themes builds “stunning costs WordPress motifs paired with sophisticated functionality and also amazing assistance.” They are trying to find tutorials, study, in-depth guides, and evidence-based opinion items for their blog. Their optimal word-count is 1,000 to 1,500 words. They pay a level rate of $250 per post. For information, browse through this page.

Update: The Herald’s traveling section is no longer accepting submissions. Miami Herald (Travel Section) is a Florida paper covering the South Florida (Dade, Broward, Palm Beach as well as Monroe areas). Editors do not have “hard-and-fast regulations” regarding what tales they acquire, they specifically look for short articles on “Latin America, the Caribbean, Florida and any location in which children are an essential component of the experience.” Editors get non-exclusive magazine legal rights, including the right to publish as well as republish, as well as to creative acquired works. Repayment is $300 for a lead, $200 for a normal-length write-up, as well as $500 for a story/photo package with multiple images. Settlement is $250 for a Quick Trip package, including tale, “go” box, and also photo. To find out more, review the writers’ standards.

AAA Midwest Traveler is a bimonthly publication released by the AAA Auto Club of Missouri. Editors’ goal is to offer visitors with helpful info on traveling and also vehicle security. The best time to inquiry is from January to April.Editors purchase the Initial American Serial legal rights as well as pay on acceptance. Repayment is $400 for a 1200-word function. To learn more, check out writers’ standards: http://services.autoclubmo.aaa.com/traveler/media/mid/WritersGuidelines.pdf

Bitch Magazine is a not-for-profit, independent, feminist media company committed to supplying and also motivating an engaged, thoughtful feminist feedback to conventional media as well as popular culture. Their rates have actually enhanced lately. They pay $700 to $1000 for feature articles, $350 for dispatches, as well as in between $150 to $700 for culture tales. They pay all writers. To learn more, read their entry guidelines.

Priceonomics costs itself as a “data workshop.” They utilize information analysis and information visualization to deep dive into a varied array of topics. They pay anywhere develop $250 to $1,000 per article. To learn more, read their entry guidelines.

Herizons is a Canadian publication with a feminist readership. Articles regarding applying feminist concepts in work, in connections and also companies, and also in social justice are welcome. They are interested in health, social and political, ecological, equal rights, justice as well as spiritual problems, along with parenting concerns and all issues informed by varied racial and cultural experiences. They want personal experiences, journalism style short articles, meetings, posts which generate current research and also a clear feminist perspective. They pay $250 to $550 for attributes, $175 to $210 for news, $75 for testimonials. To find out more, review their submission standards.

American Libraries is the publication of the American Library Association. They publish write-ups of passion to librarians in the USA. They pay a honorarium of $100 to $250 per post. To find out more, read their submission guidelines.

Sport Fishing publication approves queries from freelance writers. They pay $250 for their “from the pro” division, as well as $750 for longer features. They have a really comprehensive submission standards web page, with fantastic tips writers. It’s worth a read, even if you’re not submitting. For more information, make certain to read their entry guidelines.

BirdWatching Publication is a bimonthly publication for people with an interest in wild birds and also bird watching. They approve post propositions from freelance writers as well as pay $400 for a lot of functions. They accept submissions on a range of topics, including “first-person accounts”, birds in the news, hotspots near you, and image essays. To find out more, and to submit, make certain to read their complete entry standards.

Popula is a “news and culture alt-global” magazine that runs on Civil (an Ethereum-based posting system). They publish essays, stories as well as comics. According to repayment reports, they pay $0.20 per word. To call them, refer to this web page.

Reimagine RP&E is a national journal of environmental as well as social justice in the United States. They supply reporting, evaluation, and study. They concentrate on “on metropolitan areas (broadly specified) inside the USA, with maybe a case study or more mirroring finest techniques worldwide.” Repayment is $50 to $250. For more information, review their entry standards.

Food First, which is additionally known as the Institute for Food and also Growth Policy, is an Oakland-based “individuals’s brain trust” devoted to ending the injustices that create cravings. They want entries that “address prompt and also innovative food as well as advancement problems.” They pay $300 for backgrounders (1,800 to 2,000 words), concern briefs (1,800 to 2,000 words), plan briefs (2,000 to 10,000 words), as well as development records (over 10,000 words). To learn more, see this page.

Digital Sea is a website with an open secret base. Editors try to find tutorials composed for a broad audience. Settlement is $300 for a tutorial (tutorials on complex production-focused topics might be paid up to $400). Payment for updates for existing tutorials is $75-$125. For more information, review author’s guidelines: https://www.digitalocean.com/write-for-donations/ as well as https://www.digitalocean.com/community/tutorials/digitalocean-s-writing-guidelines#style.

Popular Mechanics—- The departments approving self-employed posts are Home Journal, Science/Technology/Aerospace, Boating/Outdoors, Electronics/Photography/Telecommunications and also sometimes, basic passion articles– the standards information what they want in each department, and also the publication audience. Inquiry. Pay: $300 to over $1,000. Details right here.

Source pays $200 to $500 “for introductions as well as walkthroughs of tools developed in and for newsrooms, along with in-depth case studies and assessments of details problems in news advancement and data journalism.” To find out more, review their entry guidelines.

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25 Freelance Writing Jobs Sites In 2018

By Posted on 5 min read 27 views

Believe it or not, freelance writing can be considered one of the BEST methods available to the people in today’s world to make money online. But where do you find these writing jobs? Apart from the regular Problogger and Blogging Pro job boards and constant LinkedIn outreach, following are a few best places to find freelance writing jobs. Then you will be able to put your writing skills to work and keep on making money.

freelance writing sites in 2018

Below mentioned are some of the most effective places available for you to discover freelancing writing jobs.

iWriter – iWriter can be considered as one of the most popular platforms that offer freelancing writing jobs online. On this platform, you can write cover letters, press releases, blog posts and articles. You get paid a chump change in return of regular flow of jobs.

Hire Writers – All people who sign up with Hire Writers will be provided with the opportunity to write articles and get paid on a weekly basis. There is a joining bonus of $20 as well.

Green Light Articles – If you wonder where to find freelance writing jobs for beginners, you can take a look at Green Light Articles because they have taken all necessary steps to organize the instructions and provide to you.

Great Content – Thousands of clients are on Great Content, looking for content writers who can submit the best quality articles for their needs. Hence, all people who search for online freelance writing jobs can take a look at it.

EssayTown – EssayTown.com is more focused towards academic writing. If you are good at academic writing, you can join EssayTown.com and earn as high as $21 per page.

Content Gather – A large number of customized content writing gigs are available at Content Gather. Hence, any person who searches for freelance writing jobs from home will be able to take a look at what’s available.

Contently – On Contently, all content writers are provided with the ability to develop their own writing portfolio and then proceed with looking for writing work under any preferred niche.

Constant Content – Some of the biggest brands that are looking forward to outsourcing their content writing work have signed up with Constant Content. Therefore, you will be exposed to excellent content writing opportunities online.

ClearVoice – If you are capable of writing articles based on your interests and experiences, ClearVoice is the most appropriate platform available to take a look at.

Cha Cha – You will have to write answers to questions asked on Cha Cha. The best thing about this content writing platform is that you will be paid on an hourly basis.

Boost CTR – On Boost CTR, content writers are being hired to create content for the advertisements on Microsoft and Google AdWords.

Blue Mountain Arts – This is a company that manufactures greeting cards. If you are looking for freelance writing jobs with the ability to write poems, you can sign up with them.

BlogMutt – BlogMutt offers excellent freelancing writing jobs for the individuals who are familiar with writing content for marketing and business.

DotDash – Dotdash.com is in the process of recruiting people in order to come up with online content on a wide variety of topics. You will be paid based on the number of articles that you have written.

Content Mills – This freelance writing jobs site is primarily for beginners. It pays low in comparison to others and is more appropriate towards the people who don’t have previous experience with content writing.

Writers Weekly – Tons of content writing work is available at Writers Weekly for the interested people to take a look at. In addition, you will be exposed to some excellent tips on content writing as well.

WriteJobs – Content writing work under a large number of niches are available for you to try out at WriteJobs. On WriteJobs, you will be writing stories for magazines as well.

Work at Home Adventures – Work at Home Adventures doesn’t just offer freelance writing jobs online. However, there is an excellent demand for content writers on this platform.

We Work Remotely – People who search for online freelancing jobs can use We Work Remotely. A large number of writers are currently working on this platform to offer their skills and make a decent amount of money.

Work hoppers – Work hoppers is a platform that is dedicated towards clients who are looking to get hands-on talented freelancers.

Writer Bay – Upon signing up, you will be exposed to a large number of content writing opportunities at Writer Bay. There is a possibility to look for a steady flow of work at Writer Bay as well.

Task Army – Task Army may seem like another platform available for the people to sign up and keep on making money. However, there is an excellent demand for the people who work as content writers on this platform.

The Write Life – Among the websites that offer online freelance writing jobs, The Write Life has received a lot of attention. On this website, you will be able to discover writing opportunities, which span across a large number of topics.

Fiverr – Fiverr can be considered as one of the most popular freelance marketplaces that you can find out there on the Internet. On this platform, it is possible to look for a large amount of writing work. They span across multiple topics such as blog posts, legal writing and press releases. You can set your base price for an article as $5 and keep on making money.

Fourerr – Fourerr is one of the up and coming micro job websites. People who are looking for freelance writing jobs from home will be able to take a look at this website. That’s because the website exposes you to a large number of customized writing projects. There is an excellent community of writers on this platform as well.

Honestly speaking, this is just a list of freelance writing job sites (and not all sites that I personally prefer!) I do focus primarily on Problogger, Blogging Pro and Contently. But it’s just my opinion. If you ask my opinion, I would always say, reach out to prospective clients via email and convert them. Time-consuming and highly profitable!

I would not deter anyone from joining any site and working as a freelance writer if it suits them. Asking someone not to go for content farms just because it pays $15 for 1,000 words is foolish if it suits their financial lifestyle. To each their own.

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Email Marketing Under GDPR: What You Need To Know

By Posted on 5 min read 22 views

Frankly, speaking this action was a warranted one.

Aggressive and abusive email marketing tactics had become quite rampant and even I, from a consumer’s point of view, used to get irritated with the flurry of messages being bombarded from all corners of the web.

Previously, it was the Nigerians we would blame it upon.

But a time came when it seemed the whole internet community was out to get you in your inbox.

Seriously marketers, would you learn the Art of Email Marketing from this article first, please?

So, General Data Protection Regulation (GDPR), which is nothing but giving back power to the data subjects—internet users like you and me—to decide who holds their information, how long and for what purpose, is warmly welcome.

But howsoever helpful it might be for the consumers, this might turn out to a rather nasty prick in the a*** of hard-core email marketers, to be honest.

What does GDPR mean for future email marketing campaigns?

Unbundled: The potential email recipients must clearly know why the data is being asked for.  And remember, it should be separately and distinctly explained, apart from the terms and conditions. Consent will not be assumed as a result of a customer signing up for a service unless that service specifically requires it.

Active opt-in: Clear opt-in boxes need to be used for the data subjects to notice them properly. Pre-ticked boxes will not be sufficient to confirm consent.

Granular: If different degrees and varieties of data handling are expected to be gathered or utilized, each stratus of such data revelation and the consequences of such needs to be elucidated. This measure means consumers will have maximised control over the data that they are submitting for processing.

Named: Marketers must reveal the name of the data-handling organisation and also the third parties who might get access to such data. For example, stating that information may be shared with other car dealers is evidently not enough. Each such car dealer should be named.

Evidenced: Where compliance increases its hold, evidence becomes crucial in cases of disputes. Records need to be maintained for the data subject, and the data, its purposes and its timeline. Even the method of consent needs to be noted. Why? It is to figure out the scope of the consent given by the data subject.

Easy to withdraw: Data subjects must be given the permission and facilities to withdraw their data promptly and without hassle under GDPR. Marketing teams will have to make efforts to facilitate this option to withdraw from email transactions.

No imbalance: This one—that the power distribution between the marketer and the consumer must be equal—is BIG. Marketers must now keep reminding data subjects about what they have given consent to and regularly ask for consent to be renewed or reconsidered. The data subject must always be in control of its data, whatever the situation might be.

The next question that comes up is…

How to send emails under GDPR?

Good question.

And my answer would be, “Do unto others as you would wish to be done unto you.”

It’s that simple, really.

DO ask for permission whenever required — remember, the data owner has the power over it. You are just a tenant and before utilizing the Lord’s property, you must seek his permission, from time to time. It’s better to be safe than sorry, and asking for direct, affirmative permission to contact someone via email is the most secure process under GDPR and E-Privacy legislation.

DON’T send ANY form of an email to anyone who has asked given you such permission. Exclude anyone from your campaigns who do not wish to be contacted, unsubscribed from a list, or opted-out in any other way.

DO study the divergence between B2B and B2C markets, and part your mailing lists accordingly.

B2B emails are usually sent to a particular business email and not to a particular person. Yes, you might be sending the email to the General Manager or the HR Representative. But business email addresses are normally open to the public to get in touch with.

However, it is not so with personal email addresses. You need explicit permission to promote your product or service to an individual unless he is your uncle who stays in Canada.

That said, DON’T add every business email address you get hold of to every mailing list your company uses. Instead, write them a thoughtful introduction, coupled with some niceties, for him to get curious about your products and services on his own.

No aggressiveness, remember!

Then — now comes the serious bit — ask them if they would like to be added to your email list to receive information on the industry or new updates and offers on your products and services.

If they say no, DON’T add them — silence is not consent!

When dealing with one person companies, sole proprietorships or even small firms with a couple of partners, DO follow B2C rules. Just as with an individual customer, you need to ask for explicit consent for opt-in to send them future emails. (Or else, the GDPR dog watches!)

DON’T assume your prospects wants and desires. Yes, this is the irony. The more Big Data helps us know about our prospects, the lesser we are free to act upon it.

Emailing your past customers needs to comply with the acceptable time period customary between two consecutive emails as suitable for the products and services. Moreover, every email should correlate to the nature of the product or service bought for. (You cannot sell dog laces to someone who bought acne removal creams from you before.)

One important point to note:

If you are using ‘intelligent’ email marketing tools and alter campaigns based on the behavioural metrics of the email recipient, you are violating GDPR. You DO need to inform email recipients about this particular finding and that you might be modifying your campaigns based on that data, giving them the option to opt-out or unsubscribe.

Ideally, if you are communicating with new contacts, DON’T be too rigid. Try to engage them with valuable content in various formats like eBooks, white papers, reports, blogs, etc.

The customer is king.

If you remember this always, you will fare properly.

Below is a MarketingProfs infographic you might love if you are a marketer.

gdpr marketing

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What Is Branding? How Is It Related To Marketing?

By Posted on 7 min read 35 views

Dear Reader,

What is branding, anyway? It is regularly tossed around by both amateurs and veterans in the marketing and advertising field as if it was some hot, sexy stuff right out of Hollywood and carried with it a glitter of its own. Branding sounds so glamorous, right?

Well, it’s not. In fact, it’s cold and hard, and extremely precious to the minutest details possible. But it would be hard to deny that there is a touch of humanity to the branding concept. Guess what? That makes defining the B-word almost impossible to people who don’t understand it yet.

However, I aim to achieve the impossible in this letter. So let’s get on with it.

A Few Branding Definitions...

The question is tricky, and I would like to start with Cheryl Burgess’ quote from Blue Focus Marketing: “A brand is a reason to choose.” That’s trite and cute, but no novice will probably be able to understand the concept of Branding from that little quote.

Okay, let’s hear what Mr Leo Burnett has to say: “A brand symbol is anything that leaves a mental picture of the brand’s identity.” Ah! Now we got a far more concrete answer this time.

So, a brand is formed with one or more ‘props’ that instantly help a prospect to recall the personality of a company. The symbols can be anything and everything starting from name, term, design, symbol or anything whatsoever—as per the American Marketing Institute.

Fair enough.

Let’s hear what one of my most favourite marketing authors need to say about it.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. Seth Godin

As we can understand from the definitions above, a brand is not tangible in nature. So, don’t think you have a brand just because you paid that Fiverr designer $25 to design a cool logo for your website. Brand is all about perception.

Al Ries says, “A brand is a singular idea or concept that you own inside the mind of a prospect.” In Ze Frank’s words, it’s the “emotional aftertaste” that comes after an experience (even a second-hand one) with a product, service or company. More like the hot iron mark on a steer’s hindquarters. Just remember, the business, and not the customer, is the steer here.

branding marketing

My Perception of Brand (Pun Intended)

If you were to ask me, an insignificant marketing copywriter, I would say:

Your brand, in essence, is akin to a living being: it has an identity and personality, name, culture, vision, emotion and intelligence. Or let’s say, your brand is what your prospect thinks of when he or she hears your brand name.  Your brand name brings back a complete snapshot of everything he thinks he knows about you—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s innovative and professional). Your brand name, which lives in reality, activates the essence of your brand, which lives in imagination.

I agree with the remark made by Jeremy Miller of Sticky Branding that branding is forming an emotional connection with your customer. That relationship resides in your customer’s mind.

Mr Shakespeare said, “What’s in a name?” I say EVERYTHING.

Now comes the far more important question. Marketers, adjust your glasses, grab a cup of coffee and pay attention now.

How Branding Relates To Marketing

To answer this question, I will have to start by quoting a TSL Marketing article:

“Successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity.”

That being said, let us go over the objectives of marketing once.

Objective  #1. Engage with target audience

Look, let me put this straight for you.

Nobody does business with a robot.

Even when a consumer is buying a product or service from a business, which is essentially an artificial person, they are still buying from a “person”.

And to prove that a business is human, it needs to act human. It needs to engage with its audience like a human.

By staying engaged with your target audience, you effectively humanise your brand and also set yourself up as an ideal person to buy from or do business with.

And who achieve this purpose?

Of course, the marketing team—because it’s the numero uno objective of marketing.

Objective #2. Prove industry leadership

When some random Mr Smith opens shop in your niche, the only way to stand out of the crowd is to get on top of the ladder.

This is the second biggest challenge of marketing—to become the first name in the customer’s mind in a particular industry.

Your marketing process including content marketing, that is, content, blog articles, offers, client communications, and social media engagement, should all focus on setting yourself and your company aside as industry thought leaders because when it comes time to open the wallet, people want to do business with them.

Once you are an industry leader, not only will your competitors but also prospects will follow you. They will listen to what you have to say. They will buy everything you say. They will follow you like little-lost puppies (well, maybe not so but still somewhat).

But for that to happen...

Your business needs to come to the front bench of the class.

You need to speak up a lot more than you already do.

You need to be present every day, even when it rains heavily.

Be proactive and participate in every event you can.

That’s when you get that much-coveted attention from both your class teacher and that special blue-eyed blonde you like.

Understood?

Objective #3. Building a loyal following

I didn’t use the word “leads” or “traffic”.

Do you think it sounds too harsh to your prospects?

Suppose, you go over to your favourite cafe, and the waiter standing beside you flatly shouts out to the barista, “Hey Mack, another existing customer arrived. Generate as much revenue from him as possible.” Would you visit that cafe again? I guess no.

That is exactly why I hate business terminology.

Forget about building a pile of leads.

Start building a community.

You don’t need customers. You need loyal supporters of the WHY of your business as suggested by Simon Sinek.

And I hate repeating it. It’s again a part of marketing.

Now speaking of supporters—and loyalty—we have finally reached to the most important objective of marketing.

Objective #4. Establish a brand that your target audience “falls in love” with.

If you have read so far, you are in for a treat.

Because I am finally going to answer one of the most baffling marketing questions now.

Is branding actually marketing? Yes, a resounding yes.

You see, marketing aims towards determining and laying the foundation of your business brand.

But actually, the whole process of marketing is in essence brand building.

Yes, that’s right.

It’s not just the one of the objectives of marketing. It is the ONLY objective of marketing.

Whether you market a product or a whole company, you are essentially moving towards entrenching the brand of the business.

Let me tell you from my own experience and from what most marketing folks will tell you, the very first step is to define the end goal, that is, the brand to be established.

Who are we as a company?

What keywords do people search to find our products/service?

Who are our buyer personas?

What makes us different?

How do we convey our expertise through content and graphics?

What value are we providing?

What makes customers buy from us? What makes them return?

Then, all forms of marketing get executed to make the brand a ‘reality’ in the mind of the customers.

A complete paradox this article has been, hasn’t it? Reality-imagination, beginning-end, branding-marketing...whew!

Your takeaway of the letter:

The brand is the perception someone holds in their head about you, a product, a service, an organisation, a cause, or an idea.  Brand building is the deliberate and skilful application of effort to create the desired perception in someone else’s mind. That’s the first and last goal of marketing.

How marketing does that?

Moving the prospect through various stages to converting them into customers, and finally, into brand evangelists. It starts with Branding, and it ends with Branding. This one sentence pretty much sums it all up.

That’s the reason why David Packard of Hewlett-Packard fame once ironically observed that “marketing is too important to be left to the marketing people.” Because a brand is almost...forever. Many a company became giants and many withered away—all because of one word: branding.

By the way, if you are still confused about what branding is, just go by what David Meerman Scott says:

“Branding is what lazy and ineffective marketing people do to occupy their time and look busy.”

Can’t argue with that.

As ever,
Ron C
Founder, CopyeWriting

P. S. Take the How Strong Is Your Brand Personality? Test here and see where you stand in the Branding game.

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I Hate Blogging But Robert Cialdini Begs To Differ

By Posted on 7 min read 24 views

Dear Reader,

My rich dad always told me, “Sometimes you gotta do the things you hate.”

Okay, fine. I didn’t have a rich dad. Happy now?

But you have to admit to the truth in that statement.

Life is not all fair. And yes, we all need to do a few things we hate…so much.

Why? Because they are part of us, our daily lives. We can’t do without it.

Unfortunately, blogging is like that.

Ask any serious blogger worth his salt and sugar, and he will quickly tell you how much he hates to see the declining pageview graph on Google Analytics dashboard. Blogging is a tough “job”. (Yes, it’s a job these days. Not rocket science but a Pandora’s Box nonetheless.)

You know what? I sometimes feel that blogging is more like running a marathon while traditional advertising—I am talking about native ads, PPC ads or social media ads—is more in lines of performing a 100m sprint.

As in any marathon, keep sweating for 43 kilometres and a winner’s trophy waits for you…probably. How unfair! But that’s how the game is.

blogging robert cialdini

Yes, yes, you probably realized how much I hate blogging but the question is…

Can I avoid blogging?

No, I cannot. Heck! Robert Cialdini will tell you not to. Let’s see why.

Blogging Is A Necessary Evil…
(With Two Horns and A Tail)

It’s a MUST in today’s competitive business world.

If you want to survive and make your mark, you have to keep blogging nonetheless. Even if you hate it, you need to keep doing it. Because that beast of a blog that you created all these years gets stronger as you keep pushing day after day.

And seriously, I am not kidding.

Tech Client reports, “Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.” Can you imagine? 434 percent?! Not a matter of joke, huh.

Search engines love fresh, relevant content. Even a kid knows that.

Then, HubSpot says, “B2B marketers who use blogs as part of their content marketing mix get 67% more leads than those that don’t.” Quality leads generate revenue and revenue sustain businesses. Simple logic.

Two more statistics that will blow your mind are—Blogs have been rated as the 5th most trusted source for accurate online information (Search Engine People) and 23 percent of an internet user’s online time is probably spent in reading blogs (Mashable).

Although Olivia Allen from HubSpot says “it costs your time only”, I wouldn’t agree completely. It does cost a lot more than that … if you want to do it the right way. But in most cases, she is right.

But having said this, the primary reason why blogging is crucial for your business’ health is…

Blogging Has The Potential
To Turn You Into An “Influencer”

We all know what that means, right? Hundreds of thousands of followers on Twitter, daily mentions on authority blogs, invitations to TV talk shows, and yes, “greenery” all around.

Like the sound of it? Of course, why not.

And it’s true. All of these are achievable with a popular blog in a popular niche.

Look at Pat Flynn. Look at Derek Halpern. Look at Seth Godin. The list goes on.

All they started with… was a simple blog.

How can a blog come with such superpower? Good question.

A Well-Established Blog Conforms to
Robert Cialdini’s 6 Principles of Influence

#1. PRINCIPLE OF RECIPROCITY

Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first.

If a friend invites you to their party, there’s an obligation for you to invite them to a future party you are hosting. If a colleague does you a favor, then you owe that colleague a favor. And in the context of a social obligation, people are more likely to say yes to those who they owe.

As a blogger, you are actually giving your readers a LOT of value…in the form of 2 E’s of value, viz. education and entertainment. Through your blog, you give the right advice at the right time—something that your readers never asked for! How generous of you, my friend.

One done. Five more to go.

#2. PRINCIPLE OF SCARCITY

When British Airways announced in 2003 that they would no longer be operating the twice daily London—New York Concorde flight because it had become uneconomical to run, sales the very next day took off.

Notice that nothing had changed about the Concorde itself. It certainly didn’t fly any faster, the service didn’t suddenly get better, and the airfare didn’t drop. It had simply become a scarce resource. And as a result, people wanted it more.

Now does that apply to blogging directly?

Nope.

However, think about it. The more clout your blog earns over time, the more demanding it becomes for you. Naturally, you become scarce as a result. You might not want it. But you will.

I won’t go out on a limb and say that every other blog kept by Mr and Mrs Smith and nerdy son is going to garner such popularity over time. But yes, for the interesting bloggers who have a natural flair to become popular, this can be a possibility.

#3. PRINCIPLE OF AUTHORITY

Ever went to a physiotherapist? Yes?

Why? What happened to you? Are you okay now? Are you still taking your pills?

Okay, I was kidding. Don’t be offended.

But seriously, have you seen how they would have all their useless paper certificates all framed and glossy hanging on the wall? It’s a nice way of garnering that sense of authority over your patients who would even bang their heads on the wall if prescribed as medication.

Science tells us that it’s important to signal to others what makes you a credible, knowledgeable authority before you make your influence attempt.

And what better way to establish your authority than to maintain a unique and useful blog.

#4. PRINCIPLE OF CONSISTENCY

People like to keep doing what they have previously said or done.

Ask for small initial commitments and you will activate the consistency button in the person. For example, one recent study reduced missed appointments at health centres by 18% simply by asking the patients rather than the staff to write down appointment details on the future appointment card.

Okay, sounds like common sense to me but how does that translate to blogging?

Recall your most favorite blogs—that you visit regularly—for a second.

There is a high chance that you probably started seeing them ranking high on search engines or being advertised on Facebook, and you visited them for the first time. Over time, this process was repeated. And now you are in an addicted to those blogs. (I can see the blogger grinning behind the curtain.)

But there you go.

You did it before and it became normal and almost like a habit for you.

But does it work in today’s blogging world where 347 blogs are being added every minute? Does a blog really develop that equity with its readers? Unless it falls within the top 1 percent, I guess this principle might not work for blogging (or any other such competitive industries for that matter).

#5. PRINCIPLE OF LIKEABILITY

I like my best friend…A LOT.

She always has my full attention. And yes, I totally believe whatever she says.

We have that sort of deep emotional connection you know. She is so close to me as a person. The truth is, if she ever writes a book or creates a scrapbook, I would totally go for it.

Without even a second thought.

And I am sure, you have such people in your lives too. Perhaps your brother, your sister or your friend? Someone who you totally trust in and share a strong rapport with.

That’s exactly what happens between some bloggers and their readers. They don’t just start a blog. Sometimes, they start a “cult”.

Their clout grows on the strong back of trust, faith and rapport.

Their readers don’t read their blogs because the articles are great. Sometimes, they read it because they feel connected with the blogger himself.

We are naturally empathetic animals and building relationships comes natural to us.

Your blog helps to convey your voice, your personality that strikes a fine chord with your community.

You become influential as such.

#5. PRINCIPLE OF CONSENSUS

Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own.

Not always, but yes, we do follow the herd mentality.

If the whole community says that someone is a thief, you tend to believe that he is one.

Have you any proof? Nope.

Would you trust him if you discover proof of his innocence? Still nope.

Who said we humans are rational? Those economists started out with the wrong assumption, for God’s sake!

We tend to believe what others believe.

We don’t question it.

We don’t try to take a chance.

Well, this is actually hardwired into us through evolution as a way of protecting us from unknown dangers lurking ahead. We are born cautious.

That’s where blogging comes into play.

When your blog slowly gains popularity in the market and a few thousand people start talking about you, what happens next is amazing.

It multiplies exponentially.

This is when the power of social proof has taken over.

And that’s when you are a famous influencer, my friend.

Okay Mr. Cialdini, you win and I lose. Happy now?

Oh, I so hate you, blogging. But how can I ever live without you?

See, what you have done to me. You make me write 1600+ words post these days.

Am I an influencer yet?

No. Someday perhaps.

As ever,
Ron C
CopyeWriting

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Is Writing Dead? Not Possible…Ever!

By Posted on 5 min read 19 views

Dear Reader,

Today’s letter is going to be a delish treat for EVERY copywriter standing cold and stiff in the face of micro-blogging trend sweeping over the interest.

To put this into context, let’s start with a little statement by Nicola Mendelssohn, who leads Facebook’s operations in Europe, the Middle East and Africa:

“The best way to tell stories in this world, where so much information is coming at us, actually is video. It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”

What about us, writers?

Well, she did have an advice for us.

Start writing for video.

Or, are we as writers doomed?

I say utter bollocks!

Ha-ha … I see some cheerful hooting and clapping at the back, but most of you evidently are not convinced yet.

When 55 percent of people on internet watch videos and even the very word “video” in the email subject line shoots up the open rates by a whopping 19 percent (that’s huge in copywriting world), you have every right to feel scared, my friend.

Is the art of writing really on the decline?

No, absolutely not.

I will start by talking about a simple fact (or let’s say an undeniable truth) first.

Tell me…

What do you think is the most powerful weapon you got?

What have the likes of Cicero, Antonius, Lincoln and Obama in common?

Did they take mind-blowing pictures that spoke more than a thousand words?

Did they present us with heart-warming animated videos?

No, their most potent secret weapon was WORDS.

The Power Of Language

Only words have the power to weave magic on human minds. And nothing else.

And as you can guess already…

Writers yield the power of language.

is writing dead

Whether it’s a novel, a magazine editorial or a video sales letter, it’s always the words of a writer shining through in all its glory. Words are integral to almost everything we do, and that’s how deeply entwined is the art of writing in our daily lives.

And behind every informative podcast or highly engaging video, there is someone, unknown, unsung or forgotten, typing furiously on the MS Word document in his dark, dingy room. (For the curious ones, mine is small but well-lit )

Frankly speaking, I don’t care whether eight out of ten 18-to-49 year olds watch YouTube in an average month or that Snapchatters share 10 billion videos a day.

From a copywriter’s perspective, it doesn’t mean a damn thing.

You know why?

For the sole reason that while pictures and videos can entertain us, they CANNOT sell.

For sales, you need hard-hitting “words” rooting into your audience, working a deep, subtle and frankly, unstoppable influence on them.

Think about any photo you liked very much. You were probably standing in front it appreciating its mesmerising beauty. “God! How beautiful” you gasp out. Totally understandable because we all have been there.

But step back now. Did you even think of buying something at that moment? Anything?

Of course, not. You were just soaking in the value of that piece of CONTENT.

That’s right. It’s only content—nothing more that.

How about those awesome animated pictures on YouTube? Heck! Since we are talking of animated videos, let’s borrow the very best from the shelf.

How about the recent The Beauty and The Beast? Such a lovely production! I love cartoon movies, and I fell in love with this one. In case you are wondering, no, it didn’t influence me to purchase anything. It just “entertained” me. Read that again. It ENTERTAINED me.

Neither the most beautiful pictures nor the most amazing animated productions force me towards a sale. No, even if the hero of the movie washes his clothes with Tide powder, it does not coax me to buy it.

Content, WITHOUT WORDS, never sells. Click To Tweet
Beside that picture, you need a little punch line that gives you the push towards the sales funnel.

Inside the video, the narrator’s script gradually takes you through the buyer’s journey to the point of no return.

Even if we forget about the selling part, I will point your attention to the most singular flaw of a video. It’s that a video is essentially a “movie”. It doesn’t come as a collection of single pages. Unlike a book where you can tear off a page and make sense out of it, you cannot do likewise in a video. A video is a sequence of moments. These moments constitute the proper context without which there exists no meaning in disintegration.

Citing Robin Hardman in her blog post:

A video organizes the information for me, in a way I may not want it organized, forcing me to wade through a lot of stuff I’m not interested in without being sure I’ll find the information I do want. I want a piece of text that I can search, skim, or read end to end, as I please. I want to control the pace, not have someone else’s idea of pacing fed to me in video form.

(Of course, you want to control the pace, honey. I understand 😉 If she is reading this, hope she doesn’t mind the joke.)

As one of the popular content marketers today, Ann Handley, says, Sometimes you want sprinkles. Sometimes you don’t.” True that.

Liraz Margalit, a web psychologist at ClickTale, wrote that watching a video and reading an article are different “cognitive functions.”

Along the same lines, Phil Rosenthal wrote in the Chicago Tribune that reading demands one’s cognitive system do more heavy lifting and requires committed engagement, she said. Watching video is largely passive and is quicker to make an emotional connection.

And just know that howsoever technology improves or new content formats emerge, reading as an event will not perish. Because it’s hardwired inside us.

We read not because we choose to. We read because it makes us complete as a human being. And if reading exists, writing needs to exist too. Do you now see how the whole universe is connected?

Look, as a consumer, speaking from my POV, I do all. I read. I listen to podcasts. I watch videos. Everything.

Some things are better understood when read gradually in minuscule byte form.

Some things are better experienced when they are accompanied with a lot of visual action.

Some things are better absorbed when listened through the headphones alone.

To sum up, in terms of selling products and services for businesses, writing is simply NOT a choice.

You just cannot do without it.

And even outside the practical realm of marketing and sales, you, as a writer, are a creator in your own right. You create art with words in print.

It will exist as long as we exist.

Thumbs up to writers…everywhere.

We are immortal. We live forever.

Yours ever, with lots of love,
Ron C

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