Copywriting

How to start writing your copy?

By Posted on 6 min read 132 views
Something happens to people when they have to write sales copy—be it a proposal, a letter, a brochure or a website. They get so wrapped up in the process of writing that they forget to articulate their message clearly—to themselves or their reader. The copy is long. The copy is wordy. The copy is BORING. […]

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Writing copies for B2B audience

By Posted on 2 min read 122 views
Here’s a powerful four-stage approach to the business of selling to business people. First—we’re writing to sell to people at work Whatever else we know about our reader, we know this: they’re busy. (Not time-poor, incidentally—I’m a fan of plain English.) That means one thing. We have to be relevant, not brief. An executive won’t […]

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Know thy customer

By Posted on 5 min read 172 views
“But how do I know what my reader is like?” I hear you ask. Simple. You have to think your way into their head. And their heart. What drives them? What motivates them? What excites them? These are the things you have to know before you start writing. Understand your reader and you’ll find it […]

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Why do your customers buy stuff?

By Posted on 5 min read 122 views
Did you know that men think about sex every six seconds? That means if you write a letter that takes four minutes to read, your carefully crafted sales pitch gets interrupted 40 times. I have no idea (a) where that statistic came from and (b) whether it’s true (I suspect it’s a teeny weeny bit […]

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The most crucial copywriting mistake to avoid

By Posted on 2 min read 123 views
If you were to learn one thing about copywriting, it’s about understanding your reader. Not your product. Not your company. Not your current special offer or promotion. Something I learned very early in my career as a copywriter was that the only person who counts is the reader. It doesn’t matter what you think. It […]

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3 truths about copywriting

By Posted on 2 min read 240 views
Copywriting is about selling There are lots of people out there who need to write sales copy but who aren’t equipped or trained to do it well. They are doing it badly because they have never been shown how to do it properly. Yes, people are taught to write at school (sometimes even quite well). […]

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